Fifteen years selling insurance. Over 10,000 policies written personally. A decade running a marketing and sales consulting agency. AI Smart Agents exists because I got tired of watching good agencies get sold bad software by people who've never carried a book of business.
I didn't start in tech. I started on the phone, cold-calling, writing policies, and learning — the hard way — exactly what makes a client trust an agent enough to sign. Fifteen years and more than 10,000 policies later, I knew the insurance business from the inside out: the slow follow-ups that cost deals, the outdated websites that made good agencies look small, the content nobody had time to write.
Every "solution" I was pitched during those years was built by someone who'd never done the job. Chatbots that annoyed clients. Websites that looked nice and converted nothing. Marketing agencies that didn't understand insurance well enough to write a headline that mattered.
I spent the next decade building and running my own marketing and sales consulting agency — working across insurance, healthcare, ecommerce, and real estate. I learned how growth actually gets engineered: the funnels, the follow-up systems, the content that compounds instead of disappearing into a feed.
That's the combination almost nobody in this space has: I've sold the exact policy your producers are selling, and I've run the exact agency that's supposed to market it. Most AI vendors have one of those. I have both.
Most agents don't actually care about insurance. They care about what the commissions make possible — the mortgage paid off sooner, the vacations, the time to coach their kid's team, the retirement that doesn't feel decades away. Insurance is just the vehicle. I built AI Smart Agents because I watched too many good agents pour their best hours into busywork instead of the life all that money was supposed to buy.
AI changed what's possible here. The systems that used to take a big team and a bigger budget can now be built and run by a small, sharp team using Claude, Higgsfield, and the right automations — so you get more leads, close more sales, and get real hours back, without the price tag of a full department.
AI Smart Agents is that team. We're not a software subscription you set up once and forget. We're the call you make when your website needs work, your content calendar is empty, a lead is falling through the cracks, or you just don't know what to fix next. One partner, every system, so you can get back to your clients — and your life.
"I'm not another AI vendor selling you a single tool and vanishing. I'm your one call for anything touching sales, marketing, your website, your content, or your automations. If it's broken, I fix it. If it doesn't exist yet, I build it — so you can spend your time on clients and life, not tech problems."
— Ethan O'Brien, Founder
Book a 20-minute call — no pitch deck, just a real conversation about where you're losing revenue.
Book Your Strategy Call →